It IS NOT the best coffee in the world!
§I really, really, want instant coffee companies to stop trying to tell me their coffee is the best in the world. IT. IS. SIMPLY. NOT. TRUE! I even want McDonald's to stop telling me their espresso coffee is good. It's not, and I don't have to taste it to know that.
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ahh, Simon, it's all relative to the experience. You see, coffee is just like wine...the pleasure in that cup/glass depends on more than expensive coffee beens or selective grapes.....there's the company to consider, then the mood of the drinker at that time, and the atmosphere, and the degree of need/want for that beverage :)
The best in the world is Javaberry. Yummmmm! I can drink and drink it... Unsurpassed taste.
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